Benefits of Hiring a Graphic Design Agency for Small Businesses

Outsourcing creative services can be beneficial for small businesses who may not have enough resources or capability to keep creative design work in-house. A graphic design agency is a godsend to organisations that require design services for their graphics and visual requirements. What makes a graphics design agency a worthwhile investment? Read on to know the benefits of their services:

• Graphic design agencies can provide you with a comprehensive array of design and creative solutions that your company may require. They can help you establish branding and corporate identity through logo design and the creation of visual assets that effectively represent your business. A graphic design agency can even aid you in creating top notch web design, which is a staple requirement, especially in this modern business age, when it’s hard to stand out without strong web presence.

• It is the job of a graphic design agency to maintain a pool of creative talents and professionals whose expertise lie in the development of visual materials that are crucial to any marketing effort. By hiring a graphic design firm, you get access to professionals and experts who can recreate your brand’s identity visually and ensure positive feedback from your target market. 

• A graphic design agency can help you create visual assets that can supplement your marketing campaigns and make sure that the marketing materials you put out there are aligned in terms of branding and design. A graphics design group can help make sure that all your marketing collaterals use visual materials that keep with your branding and corporate identity. Without the sound guidance of professional designers, you’ll have a confusing mix of visual assets that don’t mesh together. These professionals play an essential role in creating and establishing your brand identity with their impressive use of design principles and cutting-edge design tools.

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How Brochure Design Can Help Your Business Expand

Once the king of marketing collaterals, business brochures are no longer as ubiquitous as they used to be because of the digital revolution. That said, brochures still hold value as a marketing tool even in this tech-dominated age. While audiences are likely online, not all of them are. Even when the majority of your target market prefer digital, they, too, can benefit from a well-designed brochure that has everything they need to know about your business. 

There’s a reason why old website designs look and feel familiar—most of them are patterned from classic brochures that tell you exactly what you want to learn about a business, product, or service you want to subscribe to. If there is one great flaw when it comes to digital platforms, it’s the fact that distractions abound as people interact with them online. Be it in a website, an app, or any other digital platform, users can very easily click away from a marketing message once a notification chimes in or a flashier ad pops up. With a tangible, well-designed business brochure, you have your reader’s full attention, which makes it easier to lead them through a journey of your business with clear, concise, and quick to find information and facts that justifies their purchase. 

This said, there is no discounting the fact that people are more drawn to digital screens than printed collaterals. While it can be argued that there are still people who prefer tangible to digital, the speed and convenience of websites and business apps simply cannot be denied. This is why it is critical that you produce brochures that are designed with digital-savvy readers in mind. A good brochure design is just as valuable as any digital ad, even more so, if you present your information in a way that cultivates accessibility, trust, and loyalty in your brand.

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4 POPULAR GRAPHIC DESIGN OPTIONS FOR SMALL BUSINESSES

Graphic design is the in-thing today. Be it a business, a studio, a magazine, a logo – anything at all – everything employs a well-designed, colourful graphic to get a powerful message across with an impact to last. Since the human brain perceives graphics quicker and better than text, the whole purpose of graphic design is to draw attention of the viewer in a way that he gets engaged into finding out more about what’s displayed. If you are looking for something on similar lines to get your business objective across, here are four popular graphic design options for small businesses.

Option #1: Mess up that symmetry

Earlier on, symmetrical shapes and diagrams were the heroes of the day. However, as 2017 rages on and draws to close, asymmetrical patterns have taken the top ranks in graphic design popularity index. Take a square and shift half of it to one side, or use a honeycomb creatively. Basically, its asymmetry that catches the eye and generates viewer interest, which is all it is about.

Option #2: Pop colours
We are living in the age of neon. Neon lipsticks, neon pens, neon cars…and neon in graphic design. It has been seen that use of one neon colour with a mixture of one or two other complementing colours makes for a good attention-grabbing design.

Option #3: Double tone themes

Graphic designs that contain only two colours are also very popular these days. Contrasting colours used smartly create an impact that is hard to forget. In addition, you can use this technique to display any kind of information as well.

Graphic design is a powerful tool to improve business, no matter where you are, because graphics are a language that know no political boundaries.

Source URL: http://www.pixelodesign.ie/4-popular-graphic-design-options-for-small-businesses/

Brochure Design–Create Interest in Your Business with A Professional Brochure

In a corporate ecosystem driven by information technology and a digital revolution, a professional brochure can make a world of a difference to your business. Brochures send marketing messages to communicate the professionalism and reliability of your business and its commitment to quality, if they are professionally designed. A marketing collateral that captures the power of print and online formats both, business brochures with a unique design are some of the most versatile methods to inform the customers of services or products. For customers to review and understand the brochures during trade shows and presentations, it has to be well conceived and equally well executed. Marketing through this essential tool helps your business to grow.

#1 Core of an Effective Marketing Campaign

One of the biggest benefits of professionally designed brochures is that they can help in promotional giveaways. This includes media kits for customers and press officials. Combining the brochure with your marketing campaign can prove to be a showstopper, capable of generating a wide amount of interest.

#2 Informational and Appealing

Aesthetics and functionality both combine in a marketing brochure which is a great way to etch out a powerful narrative about your brand identity. Create deeper awareness and evoke a positive reaction by revolving your brand story around a well designed marketing brochure.

#3 Cost Efficient

The low cost of designing and producing brochures adds value for those businesses who need value-for-money, affordable marketing. As brochures lower the cost required and convey a more sustained message than expensive TV or print media ads, it is the perfect way to advertise your business. Here at Pixelo design, we understand that your growing business needs cost effective yet appealing marketing strategies. This is why we offer professionally designed brochures which serve as a strategic marketing tool, allowing the relay of accurate information and attracting interested customers.

Building Bonds: Benefits of Brochures

Once potential clients read the brochure, trust can be built. Once companies include goals and objectives in the brochure, they can attract genuine customers who are looking for information they can trust, about your products and services. More information is available than printing options. Brochures add the personal touch, while reaching out to a mass audience.

Do not miss a chance for one-of-a-kind communication and marketing tools. Choose from a wide selection of customised brochure designs and options, and watch your business grow. Consolidate your brand's position in a competitive market where businesses need to think outside the box to thrive and opt for our unique, innovative brochures that will open doors to higher sales, more returns on investment and customer loyalty that never wavers.

Source URL: http://www.pixelodesign.ie/brochure-design-create-interest-in-your-business-with-a-professional-brochure/

Creative Brochure Design Can Boost Your Marketing

Brochures are nothing new. In fact, they have been used countless times by many different kinds of businesses for decades. However, they continue to be preferred and produced for being cost-effective and helpful in disseminating information and promoting products and services. The key is to have creative brochures with designs that will impress your target audience. That way, you can impress your readers and deliver your message to them, while making sure that they will follow through and aim to learn more about your business. Brochures can be supplemental promotional materials to online promotion and other means of advertising.

Creative brochure design is always preferred by businesses who want an easy way to capture the attention of prospective customers. Brochures are versatile and can be used for promotion or for disseminating important information about a cause, a project, or a business. You can leave them at your reception desks, distribute them at trade expos or special events, send them to customers, or include them when packaging products.

To ensure a high-quality brochure design, work only with a reputable and seasoned team of graphic designers who have an excellent track record of producing creatively designed content for a wide range of clients. Their approach to creative brochure design can already say a lot about the success of their output in your business. For instance, leading brochure designers in Ireland are able to create world-class designs by taking time to identify your needs. Likewise, they do the image sourcing and content writing, so you do not have to worry about them. They consider your audience, too. So, they are able to produce content that will easily appeal to the reader.

The best brochures always consider the reader. Hence, creative brochure design should always be informative and easy to read. Leave it to professional graphic designers to create a brochure with information that is presented in an easy to follow manner, however complex the content is. Some of the leading brochure designers in Ireland offer free online versions of your project, too, which you can email to clients or post in your website, in case you want to cut down on printing costs.

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3 Reasons to Use Animated Explainer Video for Your Business Promotion

Animation is often perceived as being for children, but it is actually a versatile and all-around means to impress, entertain, and capture the attention of any audience—irrespective of their age. Most kids grew up watching cartoons, and animation still appeal to them when they grow up. This is why an animated explainer video is very effective for business promotion. Small businesses can benefit further from using animated explainer videos, as these are cost-effective and easier to produce compared to a production that involves actors and real locations. Here are three reasons why these videos are great for promoting your business:

1. It easily grabs attention – Every time you face your audience to promote something, you only have a few seconds to grab their attention, especially if you are online. There is something about colourful, moving images that never fail to capture and retain the attention of viewers. You can achieve that by using animated explainer videos to promote your business, explain your product or service, or share important information. Seasoned animators and production teams create content and visuals that can quickly engage your viewers, express your message in interesting and fun ways, and convert your viewers into actual paying customers. The video keeps them longer in your site, too, and this can help with your search engine optimisation efforts.

2. Easy to recall - By using these creatively made videos, you can get your message across and make your brand and message more memorable. If it is entertaining and fun enough to share, your audience will show it to their friends and family, too, further spreading your message and enabling free promotion for your business.
   

3. Increase your search engine ranking – We mentioned earlier that an animated explainer video can keep visitors in your website longer, and it helps improve your presence in search engines, like Google. With explainer videos, you can boost a website’s visit time to up to two minutes. This way, you can rank higher in search engines and enable more people to find you there.
   
    Source URL: http://www.pixelodesign.ie/3-reasons-to-use-animated-explainer-video-for-your-business-promotion/

3 Tips to Get Your Brochure Design the Right Way!

Brochures are marketing classics that remain relevant even in this age of digital media. You can certainly use it alongside online promotions. Distributing eye-catching brochures is a cost-effective way for a small business to tell prospective customers about its products and services in a direct manner. Hence, it makes sense to have high-quality brochures that will properly present your business. Here are three tips to get your brochure design done the right way:

1. Identify your target audience – You want to make sure that the people who will receive and read your brochure will be impressed. By taking time to understand and get to know your target market, you can design a brochure in ways that will convince them to buy your product and support your business. When you know what they want and understand their taste, it will be easier for you to think of concepts or come up with ideas that can make your brochure appealing to them.

2. Explore samples online – Look up examples of brochures that have helped businesses successfully promote their business. This way, you can develop an understanding of what design can work well for your target audience. When exploring samples, take note of brochures that prioritise the reader and make sure you deliver the same personalised experience to your target readers.

3. Hire a professional graphic designer – Look for graphic design companies that offer high-quality and affordable brochure design. Explore their portfolio to see samples of their work. Consider a company that offers a free online version of your brochure, so you can easily share it in your website. Professional graphic designers take time to understand your business and your target audience to create a high-quality brochure that can attract customers, increase conversions, and establish your brand.
   
   
    Source URL: http://www.pixelodesign.ie/3-tips-to-get-your-brochure-design-the-right-way/