Wednesday 9 December 2015

Importance of Explainer Video for Business

If you take a look at the search engine reports, you will find that most visitors prefer websites that are interactive and make use of explainer videos. This is particularly true for products and services that people have difficulty understanding. These videos are economical and work wonders for a business. This is why more and more businesses around the world are including explainer videos on their websites.

Take a look at the various benefits of using explainer videos for your website:

•          Increasing Conversion Rates: Several customer reviews and survey have proved that prospective customers are more likely to buy a product from a website that has an explainer video. These videos keep a record of the views and time spent. It makes it possible for the business owners to learn more about customer expectations.

•          A Clearer Picture: Not all customers are interested in reading a wall of text that explains the features and properties of products or services. On the other hand, explainer videos make them simple and easy to understand.

•          Increase Visibility: The social media networks also play an important role in improving business prospects. When it comes to these platforms, interactive videos are the best choice to connect with a wider audience.

•          Better Ranked in Search Engines: Websites that contain explainer videos rank higher in the search engine results than the ones that do not. Higher ranking means more hits on your website.

•          Grabs Attention: Whether you use text on your website or say it with pictures and infographics, there are more chances that your customers would get confused with these. On the other hand, an explainer video would be able to spread the same information in a much better way and thus grab the attention of the audience. Many visitors click the video out of pure curiosity and find a product that fits them perfectly

Well-made explainer videos can have a significant impact on your business, especially if you have trouble explaining your product’s use to potential clients. An explainer video may just be what you need to take your business forward.