Creative Brochure Design Can Boost Your Marketing

Brochures are nothing new. In fact, they have been used countless times by many different kinds of businesses for decades. However, they continue to be preferred and produced for being cost-effective and helpful in disseminating information and promoting products and services. The key is to have creative brochures with designs that will impress your target audience. That way, you can impress your readers and deliver your message to them, while making sure that they will follow through and aim to learn more about your business. Brochures can be supplemental promotional materials to online promotion and other means of advertising.

Creative brochure design is always preferred by businesses who want an easy way to capture the attention of prospective customers. Brochures are versatile and can be used for promotion or for disseminating important information about a cause, a project, or a business. You can leave them at your reception desks, distribute them at trade expos or special events, send them to customers, or include them when packaging products.

To ensure a high-quality brochure design, work only with a reputable and seasoned team of graphic designers who have an excellent track record of producing creatively designed content for a wide range of clients. Their approach to creative brochure design can already say a lot about the success of their output in your business. For instance, leading brochure designers in Ireland are able to create world-class designs by taking time to identify your needs. Likewise, they do the image sourcing and content writing, so you do not have to worry about them. They consider your audience, too. So, they are able to produce content that will easily appeal to the reader.

The best brochures always consider the reader. Hence, creative brochure design should always be informative and easy to read. Leave it to professional graphic designers to create a brochure with information that is presented in an easy to follow manner, however complex the content is. Some of the leading brochure designers in Ireland offer free online versions of your project, too, which you can email to clients or post in your website, in case you want to cut down on printing costs.

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3 Reasons to Use Animated Explainer Video for Your Business Promotion

Animation is often perceived as being for children, but it is actually a versatile and all-around means to impress, entertain, and capture the attention of any audience—irrespective of their age. Most kids grew up watching cartoons, and animation still appeal to them when they grow up. This is why an animated explainer video is very effective for business promotion. Small businesses can benefit further from using animated explainer videos, as these are cost-effective and easier to produce compared to a production that involves actors and real locations. Here are three reasons why these videos are great for promoting your business:

1. It easily grabs attention – Every time you face your audience to promote something, you only have a few seconds to grab their attention, especially if you are online. There is something about colourful, moving images that never fail to capture and retain the attention of viewers. You can achieve that by using animated explainer videos to promote your business, explain your product or service, or share important information. Seasoned animators and production teams create content and visuals that can quickly engage your viewers, express your message in interesting and fun ways, and convert your viewers into actual paying customers. The video keeps them longer in your site, too, and this can help with your search engine optimisation efforts.

2. Easy to recall - By using these creatively made videos, you can get your message across and make your brand and message more memorable. If it is entertaining and fun enough to share, your audience will show it to their friends and family, too, further spreading your message and enabling free promotion for your business.
   

3. Increase your search engine ranking – We mentioned earlier that an animated explainer video can keep visitors in your website longer, and it helps improve your presence in search engines, like Google. With explainer videos, you can boost a website’s visit time to up to two minutes. This way, you can rank higher in search engines and enable more people to find you there.
   
    Source URL: http://www.pixelodesign.ie/3-reasons-to-use-animated-explainer-video-for-your-business-promotion/