A company’s logo is the most important aspect of its brand. Connecting the logo with the business gives it a stature in the market. The logo should be easy to remember and identify by an individual so that it attracts more customers. A simpler and a more visual design is easy to identify and helps build a brand value. However, it is quite easy to forget the basics and make mistakes while designing the image.
Listed below are some of the common mistakes made along
with ways to avoid them.
Using Bitmap Images
Bitmap images are resolution
dependent and do not scale out well. Moreover, they can change the appearance
of the logo in an unacceptable manner. The size of a bitmap image is
comparatively large and compressing these images can shrink the size of the pixel
data. Using raster images can solve this problem. The geographic position of
the pixel on different screen sizes implies its position on the cell matrix and
helps keep the image clear even on extensive zooming.
Wrong Typography
A logo having multiple
fonts, varying size of text and inappropriate contrast will make the logo look
dreadful. Having a clear logo that can be identified from a distance is
crucial. Using the right fonts, colour contrasts and size makes the logo
sophisticated, simple and memorable. To ensure this happens when you are
creating a logo, limit the number of fonts to increase the legibility of the
designed image.
Designing by Amateurs
Every business needs to have
a professionally designed logo as it represents the company’s identity.
Unpolished design makes the logo look woeful and reduces the company’s brand
reputation as well. Also, ensure that the logo is not plagiarised and is in
tune with the company’s profile. Opt for licensed
logo design firms
or affiliated professionals who can aid in the processing of premium quality
logo.
Not Keeping it Simple
Complicating the design will make it fall flat.
Complex design fails to represent your concept when scaled in or out and makes
your creativity go waste. Keeping the design simple will enhance your creative
input and make the logo legible and understandable even when printed, digitised
or displayed.Source URL: http://www.pixelodesign.ie/top-mistakes-done-while-logo-designing-know-how-to-avoid-them/
