So, you wish to get a logo designed for your company. For the most
part, it sounds like an easy enough task – just select a good professional
design company and your job is done! They will take care of the rest of the
task, and soon, you will have an iconic logo to represent your company across
different media. The reality, however, is a little different from such wishful
thinking. Logo designing is a process that requires extensive brainstorming,
both on the part of the designer handling the project as well as you, the
company owner, for whom the logo is being designed. To help make a relevant
contribution to the process, here are some handy tips to get a custom logo from
a professional logo design company.
# Design Continuity
Every successful new logo derives some form of
inspiration for the past pictorial representations of the company. This
provides the much needed continuity to the design and ensures that customers
still find something familiar in the new logo to connect with the existing
image of the brand they have come to know and love. Public impressions are
usually leveraged forward from what they already know. Going for a completely
new custom logo design concept can be a huge risk. Make sure you discuss these
matters with your design company beforehand.
# Objectivity vs Subjectivity
Remember that your logo designer has quite a task ahead of them –
delivering a subjective solution to your objective needs. Even though the
custom logo samples they create might all look extremely alluring, there has to
be a logic behind every element included in the design. Have detailed
discussions on this topic with the company and only finalize the one that
completely fits with your design goals and provides an accurate representation
of your brand and its philosophy.
# Go for flexibility
In the digital age where your logo will be published across multiple
devices and platforms, you should have a design that is flexible enough to be
used conveniently in different places. The design should work with different
backgrounds and should look great on the social media, on apps, as an icon, on
paper, as an avatar and other formats. For this, you can either ask your
designer to use a flexible motif or simply create different renditions of the
same logo concept for use in different settings.
Just follow the above tips and make your contribution towards the
creation of the perfect
custom logo for your brand.
