Your company's logo speaks volumes about your company’s image and the personality. Creating a well-designed logo that can be used in a variety of formats must also be memorable to anyone who sees it. The right company logo design firm can help you pave the way for the process of unleashing your ideas through their creative talent.
Try to look for logo design
firms which can meet your company's needs and expectations. Seek referrals and
recommendations from other trustworthy business contacts. Take some time to
research the design firms that made the logos you like. Search the Internet for some interesting logo design
firms or turn to the
yellow pages for a local or regional firm.
Browse through the
portfolios of design firms you are considering. Instead of quantity, look for
quality in their work. Go through the portfolio personally and with a
representative from the design firm so you can get an idea about why a
particular logo was included in the portfolio. The reason behind its design,
colours, and other elements can give you a valuable insight about how much they
care and know about a client’s needs.
The logo design firm must
ask you relevant questions about your company history, goals, services and
products, target audience, and competitors. If the logo design firm shows an
interest in your business and professional goals, their engagement level will
afford for more creativity and energy.
Ask for references and check
for client testimonials on their website. Go through the testimonials carefully
including the client's name, company, and website. Prepare a list of questions
to ask, including the firm's attention to detail and deadlines, communication
process, and final results.
The final contract should
include the cost and deadlines. Ensure that the finished logo can be reproduced
on a variety of media in different formats and sizes. Calculate the number of
actual design work hours that the logo design firm will require. Account for
the number of designers allocated to working on your project. This will
eventually give you a better estimate of the value for money that you will get
from the logo design firm.
Source URL: http://www.pixelodesign.ie/approaching-the-right-company-logo-design-firm-what-to-look-for/
Source URL: http://www.pixelodesign.ie/approaching-the-right-company-logo-design-firm-what-to-look-for/
